Funeral homes don't market themselves on the internet.
They market themselves through word of mouth in the community. They also employ print advertising, in newspapers or in the Yellow Pages.
That's just how it is. That's how it's always been done. And that's the way it always will be.
And...it's time to forget all of that.
This is a new age—a digital age, to be specific. Newspapers have been struggling for years, and many of them frankly are on the brink of extinction.
The print Yellow Pages directory is ignored by all but a small segment of the population, mostly elder people. Everyone else tosses that big book right in the recycling bin. Everyone else tosses that big book right in the recycling bin.
While some types of offline marketing still retain some effectiveness, hoping for a Yellow Pages listing (and even a display ad) to save that day is a losing proposition.
More often than not, today's families will find you online. If you're looking to amplify your at-need calls in 2020 and beyond, you need to focus your attention and your marketing dollars on the internet.